The first frontier. The original conundrum. The burning question on so many small business owners' minds...
Yes. Once quaintly called a "web log" and used like a personal diary... your blog is a different creature now: a web newsreel and think tank; a brand bullhorn at times and a clever, native marketing device.
It's where you create content. Lots of good content.
Yes. You don't want no poor writing (or double negatives) anywhere near your blog-- that's an important first point-- but it's more about interest and originality...
Speak to your audience about things that are on their minds, or should be... solve a problem they may have, or entertain them in a unique way or keep them up to date on developments in your area of expertise.
Include pictures and quotes. And mix it up: infographics and short videos do well, review a product or book, write a long authority piece on a subject you know better than the back of your hand. Do original research.
Just write consistently, whether it's a few times a month or every other day... just keep creating good content.
That was a lot of work, huh? You did it... you got all those words down on virtual paper, you picked relevant images and a good-looking format. You need a break! Am I right?!
Yeah, it's certainly not as simple as posting a quick pic of your chicken quesadilla at lunchtime. But it will get easier as you find your rhythm... I promise. Practice really does make it a less tedious process.
So you're done, right? Just keep producing high-quality content and everything will fall perfectly into place...
Maybe you're a superstar, and there are throngs of adoring fans waiting for your latest blog post...
But for the rest of us, we need to promote our blogs on the internet! I really can't stress this enough.
You need to drop links where your audience might be hanging out: the various social media are an easy and effective choice, but look further too if you have the energy... guest posting and helpful comments on other blogs, participation in forums like Quora, Facebook groups, community blogging platforms like Medium and so on.
And try to create a handful of unique and intriguing teasers-- to adapt to the different platforms and audiences-- that will make people want to click. These little pieces of copywriting are arguably just as important as the blog posts themselves.
Bam. Surface scratched.
Example first blog post: nailed it.
And I feel confident saying that... but it really did only scratch the surface of how to properly create a blog post and manage your content. I almost explained the intro section, but I didn't talk about how to plan and structure anything-- or the background work of image curation, search engine optimization, et cetera.
So let's call this VOLUME 1 of the blogging discussion. That feels right (and if it feels right, I should do it). Read this post twelve times, think about the content you can create for your business...
And I'll add a bit more fuel to the fire shortly. #NightOwlMedia, out.